Industry

Event Industry Research

India is presently living its dream run. With the help of an inspirational, well-articulated and intelligent Prime Minister, we are making our presence felt in every corner of the world. Every industry expert will assure for the fact that it is an appropriate time to be in India today. While information technology continues to aspire ambitious professionals, numerous industries have come into the limelight and have made significanthikes. One of the promising industry is the event management industry. New age technologies are renovating events, music and movies in breathtaking ways.

On a Growth Path

Backed by an improved marketing spend by top companies, industry stalwarts anticipate the event management industry to be on a forceful growth route in the coming years. This growth will be headed by personal events, MICE (meetings, incentives, conferences and exhibitions), activations and sports. From film awards, to road shows and from product launches to theme parties, the breadth and depth of the event industry has truly become very diverse.

Events: New Face to Marketing

Events have always played anessential role in the Marketing and Communications mix for all companies. But today, thanks to several features and opportunities that the event management industry offers, it is able to give the present generation of marketers many innovative opportunities to experiment with, as they take their products and services to their consumers. A digital event is one such platform that gives the marketing team a chance to think out of the box to encourage their customers.

Creativity, Ability and Thought Process

These are three keystones that drive this industry. This industry gives you countless opportunities to showcase your talent, so if creativity, organizing runs in your blood and you possess that inborntalent to get things done, then this is probably the right place for you!

Market Segmentation

Event Management Industry can be categorized in following segments: